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West Midlands


Digital Merchandiser - Maternity Cover

Apply now Job no: 492873
Work type: Full time
Site: Redditch
Categories: Digital
Location: Worcestershire

Overall Job Purpose:
Ensures that the website creates the right impression, displays the correct products, offers the correct targeted promotions and recommendations for customers

Key Responsibilities:
• Work closely with the Data analysis and CRO teams to
• Analyse overall performance, forecasts and opportunities
• Influence key stakeholders through compelling insights and effective presentation of results
• Focus throughout is on the customer journey and user experience
• Work collaboratively with the Content team and Customer Journey Manager to ensure the website merchandising reflects what the customer expect
• Maintain site navigation, including creating and removing categories as needed based on merchandising and marketing strategies, merchant reporting and web analytics
• Implement changes to online category strategy based on customer and competitive insights, brand strategy and e-commerce goals and initiatives
• Analyse sales and web metrics to make recommendations about products and categories, web marketing and promotions
• Ensure that all products are displayed correctly with the right current stock
• Work with the content team to ensure that all online products updates are on time with the right message and in the right place
• Work with offline Marketing team to co-ordinate on new product launches, sales / promotion events
• Prepare and organise all major and minor sales events, re-merchandising the site as required
• Review onsite search behaviour to gain an understanding of keyword queries and manipulate the products within the search pages to drive conversion
• Work closely with Data Analytics and CRO teams to understand customer feedback and address issues and implement changes were appropriate

Skills and Experience Required:
• Good level of knowledge and experience of e-commerce businesses
• Strong understanding of the user behaviour and ecommerce landscape
• Good analytical skills
• Traditional merchandising or buying background
• Passionate about digital products
• Strong organisational skills and ability to meet deadlines, often while working independently
• Strong attention to detail

Key Performance Indicators:
• Increase in conversion rate by channel increase by x%
• Increase in average basket order value (increase by x%)
• Feedback from customers on their customer experience is very positive (80% score or higher)

Advertised: GMT Standard Time

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