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West Midlands

Digital Analytics Specialist

Apply now Job no: 500373
Work type: Full time
Site: Redditch
Categories: Digital
Location: Worcestershire

As as Digital Analytics Specialist you'll work with external partners and internal stakeholders to ensure we have a best in class analytics tool, ensuring all necessary elements of the user journey are mapped and tagged appropriately.

Key Responsibilities:
•Take ownership of Halfords’ Tag Manager, managing the end to end process from tag creation through to publishing.
•Be a key point of escalation for any Tag related queries, working with internal and external stakeholders to create and implement the appropriate solutions.
•Create user stories to assist in the mapping out of new and existing customer journeys.
•Create detailed briefs that provide stakeholders with confidence and ensure tagging is correctly implemented on the first attempt.
•Manage and prioritise our external agencies' workload, ensuring focus is on business priorities and high opportunity areas.
•Work with different business units, external of digital, to help provide expertise on tagging and analytics that will aid KPI tracking and decision making.
•Support on creation of toolkits to ensure all colleagues can use the tagging / analytics provided and understand how it relates to their business unit.
•Remain up to date with latest tools and best practices in tag management, analytics and Digital.
•Form strong working relationships with the Digital Analytics team.
•Work closely with Digital Marketing to ensure all the relevant retargeting and analytical tags are in place and optimised.
•Remain aware of the statuses of objectives and key issues across the teams to inform where additional focus or attention is required to help improve performance.
•Provide tag management / analytics training where required to help upskill team members in their particular business unit.

Performance Management:

•Gathers and evaluates feedback on performance on a regular basis
•Summarises feedback to focus on key strengths and development areas
•Delivers feedback on regular basis (as needed)

Skills and Experience Required:
•Experience of using Google Analytics 360 and other analytical tools.
•Experience of using Tag Managers (inc. Google).
•Deep understanding of the tag implementation process, from tag creation through to publishing.
•Experience of using Google Sheets, and how this links into Google Analytics and Data Studio.
•Experience of using the Microsoft Office Suite with very strong Excel skills.
•Experience of creating reporting for different business units, including senior teams.
•Excellent communication skills and ability to interact with all levels of end user.
•Strong business acumen and a good level of commercial awareness
•Very good stakeholder management and communication skills
•Good analytical skills, awareness of key technologies and tools used for Data analysis
•Good at building business relationships internally and externally with partners and suppliers

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