Halfords

Overview of Role

Our CRM team is growing! We have a new Senior CRM Executive role within the Halfords CRM team focused on assisting with the creation and development of Group communications.

Working closely with the wider CRM team, Digital, Category, Trading and the Marketing Team you will contribute to a first-class CRM programme which communicates key messages to the right audience at the right time using the most relevant channel.

Key Accountabilities

• The Senior CRM Exec position will deputise for the CRM Manager for all trading requirements. They will support and develop the overarching BAU schedule and help support Execs throughout the campaign lifecycle from conception through to execution.
• Super user of the CRM toolkit: Liveclicker, Marigold Content Designer and advocate of personalisation capabilities
• Be a support to the CRM Executives providing help, guidance and problem-solving on projects.
• Own the BAU testing plan using the latest innovation and technology to create dynamic and highly personalised campaigns efficiently.
• Use segmentation techniques to select audiences to target emails to the right customers, ensuring that customers receive appropriate levels of contact.
• Audit data to ensure customer behaviour is being targeted appropriately, inbox deliverability is maximised and return on investment is optimised.
• Constantly review email performance, at weekly, periodic, and total campaign levels to advise the business on CRM performance and provide fact-based recommendations.
• Ensure Group CRM is executed seamlessly across all channels and be a champion of brand guidelines and tone of voice.
• Work with the creative agency to ensure emails are optimised for accessibility and they convey messages in an engaging and relevant manner within the Halfords brand guidelines.
• Carry out competitor reviews to establish best in class email & CRM activity.

Key Skills & Experience

• Experience working in a similar role - retail or services background an advantage.
• Excellent organisational skills managing busy campaign schedules, multiple workloads and cross functional team relationships.
• Can work at pace, often working on multiple  campaigns and projects at once ensuring timely delivery.
• Obsessive attention to detail and takes responsibility for the accuracy of their work.
• Confident individual with excellent communication skills and relationship building approach.
• Strong problem-solving skills.
• Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.
• Can-do attitude and the determination to achieve results.
• Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how CRM operates within a broader marketing and overall business strategy.
• Loves working as part of a team.