Job Purpose
Reporting to the Head of Finance – Customer & Transformation, this role is one of analysing and interpreting management information, month end preparation and decision support to influence key commercial decisions. This role is an integral part of the Commercial Finance team, business partnering the Marketing and Customer teams supported by an Analyst.
Key Responsibilities
• Dedicated Business Partner to the Marketing Director and Customer Director with cross functional involvement with all Commercial functions across both our Retail and Autocentre divisions, e.g. Trading, Digital, and Garages to deliver the optimal plan.
Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
• Financial ownership of advertising and promotional spend, supporting the establishment of a measurement framework with which to appraise the effectiveness of investment in this area.
• Quarterly forecasting and budgeting, highlighting opportunities and risks to the Marketing, Customer and Finance Directors to ensure strategy is in line with overall business and individual divisional objectives.
• Weekly and monthly divisional reporting of A&P spend, including the preparation of month end results and articulation of in-month spend performance vs expectation. • Evaluate trials analysis e.g., PPC trials, CRM incentives, affiliate tests.
• Evaluate marketing campaign performance and pull together post campaign performance reviews.
• Influencing the Marketing teams to capitalise on trading opportunities and minimise potential threats by identifying and highlighting trends, and understanding the impact of trading and commercial decisions on longer term projections.
• Commercial support on key strategic projects such as loyalty, cross shop and customer experience initiatives.
• Effective line management of a junior analyst including prioritisation of day-to-day activities, setting objectives that align to finance team and overall business objectives and ongoing development support.
• Ad hoc analysis and support for the Head of Finance – Customer & Transformation as required. Marketing & Customer Finance BP 2 Key Skills/Experience
• Professional Qualification (ACCA, CIMA or equivalent). • A proven track record of high performance in a commercial finance business partnering role
• Excellent commercial acumen – ability to understand the business objectives and focus activity to yield the greatest commercial benefit.
• Dynamic and outcome-driven individual with high levels of energy, flexibility and commitment.
• An effective communicator with excellent presentation skills and gravitas; articulate and persuasive; able to build strong relationships through collaborative working and influence across the business at all levels.
• Understanding of SAP and ability to execute month end processes and reporting.
• Experience of line management be that direct or indirect on specific task delivery.
• An ability to thrive in a fast-paced and pressurised environment.
• Experience of cross-functional and matrix structured working environments
