Halfords

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to  get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

As the Digital Merchandising Executive, you will be responsible for driving the ambition and growth of the tyres category online to support Halfords Group in becoming the market leader. Alongside this, carrying out merchandising activities and continued range & maintenance of all Tyre product & Services online, ensuring all lines are live with the correct images, content, copy, and accurate attribution. The role will also support in conversion optimisation of customer journeys with a focus on, growing bookings, attachment rate, availability, and supporting a great customer experience.

Key Responsibilities 

• Point of Digital expertise in the selling of Tyres, whilst growing tyre bookings and sales across Halfords and National, to reach ambitious targets.
• Manage the online tyre product catalogue, ensuring accurate and detailed product descriptions, images, attribution and specifications are set up and merchandised with excellence, whilst working closely with commercial teams to ensure our product range stays competitive and new lines are set live online in a timely manner.
• Collaborate with the Digital Trading & CRO teams to analyse commercial and web performance metrics, recommending strategies to improve performance, increase product attachment, and provide competitor insights to stakeholders.
• Participate in regular category meetings with commercial team, line manager and Marketing to discuss tyre performance, sales, and targets and influence change.
• Support development releases and implementation and provide the product team with new ideas. With a focus throughout on the customer journey and user experience and suggesting potential improvements.
• Work with the wider Marketing teams (SEO) to ensure product pages are fully optimised for search engines to drive keyword-rich content across both websites, ensuring the right supporting content is in the right place.
• Focusing on the customer journey across Halfords Group Websites, improving user experience and suggesting optimisations to improve our digital NPS.
• Support in the organisation of, and responsible for the implementation of planned and reactive campaign and promotional changes, re-merchandising the site as required. 
• Work closely with the Customer Contact [CS] team to understand customer feedback and address issues and implement changes where appropriate. 
• Support the wider digital merchandising team with training needs, toolkits and best practice standards/guidelines, leaning into support wider digital merchandising needs at peak times.  

Work closely with the Data analysis, CRO and Optimisation teams to: 

• Analyse overall Tyre KPI performance and Optimisation opportunities.  
• Influence key stakeholders through timely compelling insights and effective presentation of results.
• Produce and circulate weekly and periodic tyre performance reporting to key stakeholders’ highlighting both success and opportunity.

Key Skills & Experience

• Passionate about Digital & Customer
• Attention to detail and commitment to high standards of accuracy and quality
• Analytical mindset for monitoring and interpreting performance and reporting back
• Strong communication skills
• Strong organisational skills and ability to meet deadlines, often while working independently 

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 2 days per week on-site at our support centre in Redditch Worcestershire.