Halfords

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

The Graduate Digital Merchandiser will work closely with the Digital Merchandising Manager to drive the ambition and growth of the Cycling category online, supporting Halfords to become the market leader. In this role, you’ll assist with day-to-day merchandising activities and help manage the online cycling product range, ensuring every item is live with accurate images, content, copy and attribution.

You will also play a key part in optimising customer journeys to boost conversion focusing on increasing purchases, attachment rate, availability, average order value (AOV), and supporting Help & Advice content. Your work will contribute to delivering an exceptional customer experience by making it quicker and easier for customers to find and purchase cycling products online.

Key Responsibilities

• Act as a digital specialist within the Digital Merchandising team, supporting the online success of the Cycling category. You will help drive growth in purchases, AOV, and overall sales across Halfords.com.
• Support the wider team in executing strategies to boost performance, increase product attachment, and deliver valuable competitor insights to key stakeholders.
• Manage new range setup by ensuring all products are launched online with accurate, high-quality descriptions, imagery, specifications, and attribution. Collaborate closely with buying teams to maintain a competitive product range and ensure new lines go live on time.
• Participate in regular category meetings with the buying team, Digital Merchandising Manager and Marketing to review online performance, sales results, and category targets.
• Assist with development releases and implementation, sharing new ideas with the product team. Maintain a strong focus on optimising the customer journey and user experience, identifying opportunities for improvement.
• Work closely with Marketing (including SEO teams) to ensure product pages are fully optimised for search, featuring keyword-rich content and accurate supporting information across the website.
• Concentrate on enhancing the customer journey across all Halfords Group websites, identifying optimisation opportunities to improve user experience and digital NPS.

About you

• Genuine passion for digital and customer experiences
• Strong attention to detail with a commitment to high levels of accuracy and quality
• Analytical approach to tracking performance, interpreting data, and reporting insights
• Excellent communication skills
• Highly organised, with the ability to meet deadlines and work independently when needed
• Motivated, proactive individual with a desire to learn and develop
• Passion for the cycling industry is highly desirable

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with 3 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch, Worcestershire.